The formula doesn’t seem all that difficult. Parents need a nanny. You run an agency. A great match, right? Well, it’s not that easy. Running a successful agency means that you need to choose your clients carefully. By identifying, understanding and focusing on your ideal client, you can be more productive, more profitable and much happier.
John Jantsch of Duct Tape Marketing says, “A perfect fit may mean that they have the kind of need you really can help with, but it might also mean that they value your unique approach and treat you and your staff with the respect the relationship deserves. A multiple red flag client, taken because they said they would pay you, will suck the life out of a small business faster than most any other dynamic.” (Click here to read the full article.)
Another great advantage of choosing the right clients is when you work with people that truly need and appreciate the services you offer, the better their experience with you will be. Ah, more happy clients. Fewer complaints, unmet expectations and angry encounters.
So who’s your perfect client?