You may not know the term but you definitely know the idea behind it – social proof is when we look to others to help us decide what to do. It’s why we flock to the most downloaded or the highest rated or whatever social indicator suggests that others like us dub the choice as safe or better yet, ideal. It’s why independent review sites like TripAdvisor and Rotten Tomatoes are so incredibly popular; we want to know what others think before we make our choice.
And it’s no different in the nanny world. Before they settle on a search partner, screening company or tax service, parents and nannies go online looking for honest feedback from real clients about which companies to work with and which ones to avoid.
The internet has fundamentally changed the way we shop for products and services. It’s not a fad or a phase. It’s the new reality. Online social proof is a conscious part of the decision making process today. We like, tweet, recommend, share and review our way through everything from picking a restaurant to buying a car to choosing a nanny agency. We actively seek out the opinions of others before we make a decision. If you’re not giving prospective clients the social proof they need to comfortably choose you, they’ll move onto the next guy.
The good news is that you already have a business built on social proof. Companies in the nanny world, especially agencies, have always been about the relationship and the referral. But how do you take what you already have in the face-to-face world and make it work for you online? The enhanced listing on Nanny Biz Reviews was designed to give you a great start.
With an enhanced listing you get:
the opportunity to reply to reviewers: saying thanks to loyal clients, answering questions from inquiring minds or clarifying a negative review.
a detailed description of your business along with your website link, contact information and soical media ids included in your profile.
the most popular share buttons are at the bottom of every enhanced listing alongside a one click option to email the page.
Let your current clients help you attract your new clients.
User reviews are part of the way people make buying decisions today. They offer experience-based advice from real people, helping consumers choose more confidently.
People trust client reviews more than they trust marketing — and the more reviews a service has, the more it stands out on a list of competing services.
Add to that, independent review sites – where buyers can get honest feedback about what works and what doesn’t – are more credible than client testimonials.
The end result? Nanny Biz Reviews helps you build creditability and increase your reach, two factors that can make or break your company.
We make it easy to stand out where parents and nannies start their search from.
Nanny Biz Reviews is a powerful directory and review site that gives visitors the information they need, when they need it. In an industry where most businesses seem more alike than different, standing out from the crowd is tough. Giving people your name, phone number and website and hoping they’ll stop by won’t get you very far. An enhanced listing works like a well-positioned sales page. It gives you the opportunity to showcase not only what you do, but how well you do it.
I’ve been in the nanny know how business for years. I’ve built my reputation on providing the best resources, practical advice and up-to-date information on all things nanny. I’ve brought that trusted voice, and an impressive collection of great information and tools, to Nanny Biz Reviews. I’m building a platform that will offer parents and nannies immediate access to everything they need to jumpstart their search, find that just right nanny or job and get started off on the right foot in the employment relationship.
I’m using a bunch of tools – in-depth email courses, online resource libraries, live and recorded webinars, informal Q and A group calls and discussion forums – to create the most comprehensive and authoritative nanny care resource on the web.
Am I doing all this out of the goodness of my heart? Well, partly. It does a heart good to give back. But I also know that the more relevant information I give people, the more they visit and the longer they stay. It’s a win for them, for me and for you.
People are already talking. Isn’t it time you leverage their conversations to grow your business?
Parents are online asking friends and co-workers where to find help in hiring a nanny, in handling nanny taxes and a bevy of other mystifying questions. These online conversations aren’t just opportunity knocking. They’re opportunity holding the door open for you. An enhanced listing makes it easy for people to share information about your business on their social networks. It takes the coveted word-of-mouth network to a whole new level.
Think affluent consumers don’t use reviews? Think again.
Review sites aren’t just for the average folk. Your potential clients are online, looking to others like them to see how your company stacks up. Parents are one of the most active and influential groups in the social media arena and they rely heavily on the recommendations of other parents to choose products and services. Including services like yours.
Potential clients are asking “Who can help me?” Um, this is where you jump in.
Parents and nannies visit the site because they’re actively looking for someone to help them in their search or with a related service. Let me repeat that: they’re actively looking. It doesn’t get any easier than this. An enhanced listing puts your key information in front of your target market, 24/7. Yes, you have to offer a great service and yes, you have to put some thought into creating an appealing listing. But I’m guessing that’s a heck of a lot easier than what you’re already doing and I know the payoff’s bigger.
Key Features of an Enhanced Listing
easy social sharing
Social media sites are big influencers in today’s competitive market. Doesn’t it make sense to give people a no-brainer way to share your information? I think so too. That’s why I’ve included the most popular share buttons at the bottom of every enhanced listing plus a one click option to send the page through email.
rss feed for reviews
It’s important to know what people are saying about your company when they say it. One click gives you immediate access to all your reviews. Don’t you wish everything was that easy?
Will you one day get a negative review? Probably. The good news is studies show those reviews make your positive overall ranking more credible. The better news is that with an enhanced listing you have the opportunity to reply to the review, showcasing your exceptional customer service.
Not sure how to pull that off? My free guide How to Turn a Negative Review Into a Selling Opportunity will walk you through writing your response step-by-step. You didn’t think all the cool, free stuff was just for parents and nannies, did you?
Our business is all about tailoring the solution to fit a client’s unique needs. And the approach I take to creating relevant reviews isn’t any different. I’ve created a unique set of review categories for every business type that reflects the factors clients use to choose a company to work with.
When you reply to a review, your comment won’t go to the bottom of the heap. You can reply directly to a specific review and you comment will appear right under it.
stop in and say hi
You know having a social media presence is important: you’re just not sure how to create it. Or maybe you have a solid start and you want to increase your reach. Either way, an enhanced listing connects visitors to your blog, twitter, facebook, LinkedIn and even YouTube pages. Inviting people to be part of your online community helps strengthen your existing customer relationships and cultivates new ones in the process. And in the nanny world, our business revolves around our relationships.
Nanny Biz Reveiws offers fresh, keyword-rich content that search engines love. But how does that help you? Each enhanced listing is search engine optimized and incorporates your top keywords into the title and description. Combine that with quality inbound links, and you’re on the road to seeing your organic page ranking move up.
You’ve spent a lot of time, money and energy building your brand. When people here your company’s name or see your logo, you want them to recognize you and connect your brand with great service. All the bells and whistles that come with an enhanced listing are designed to help make that happen.
Every enhanced listing includes:
full contact information
staff contact and specialty info
social media links
150 word business narrative
rss feed to stay up-to-date on your company’s reviews
ability to engage with your reviewers
share, print, email buttons on the bottom of your listing
built in seo
Budget friendly pricing and customizable listing options makes an enhanced listing a great advertising choice for your business. It’s quick and easy to get started.